Nissan Juke, a new AWD urban crossover vehicle.
Showcasing steps from design comps through the site launch.

• CM
• art direction
• UI

How do you improve a product's share when new packaging alone doesnt cut it? Free mobi-minutes, mobile games, qr-code rewards y exclusive premiums gained the attention of the otherwise nonplussed, cash-strapped,
mobile-minded smokers of today.

• PMI

Destination is an exclusive "brand-society" seeded to accompany a new blend of menthol product launched in the E.U. Utilizing mobile phones as 'the third screen', this product launch focused on exposing consumers to social, sensorial interactions with 'refreshment'. Qr-codes were used on Fiat Pandas as an alternate to standard out of home advertising.

• PMI
• art direction

Viral, wild, out-of-home postings accompanied by warchalking graffiti
in Manhattan and Boston metro promoting the launch of an open air subscriber-based hi-speed wifi and in-home fibre optic VOIP and
internet service.

• Verizon
• design
• art direction

projectWIDES was an alternate reality game (ARG), seeded in Mexico City, to blur the line between brand and consumer interactions. Utilizing a human 'call center' to send mobile texts back and forth to participants— players were able to chat with five different 'personas' through web and mobile media, and follow them through the city in real life. One scenario sent players into a bar to meet a 'persona', only to discover two Prodigy concert tickets and a handwritten napkin reading,'Srry,had to run out, enjoy the Prodigy, xx— Trish'. WIDES created scripted scenarios which took place in real-time, and evolved according to participants' responses.

• PMI
• design
• art direction

Indie rock and lifestyle magazine designed to be distributed in four different metropoli. Headliner was concepted as a means to promote international music showcase events from Marlboro, while promoting and enabling local acts to win a gig onstage at the Montreaux Jazz Festival.

• PMI
• art direction
• music A&R

Logo, lower thirds, and series graphics for a Viacom pilot, "Rock Your Body".

• Viacom
• design
• art direction

Ever wanted to harpoon whales from helicopters piloted by circus bears?
Skydive into the Waw An’Namus volcano, while strapped into a '71 Dodge Hemi 'Cuda? See a tobacco ad with an inkling of substance over style?
With our dream generator, we tried to make participant's dreams a big reality.

• PMI
• design
• art direction

I worked new business on the Army account for six months concepting campaign designs. I napped on the floor a lot and used to pack clothes
for a.m. meetings. Well worth playing a part in the design of a long-running,
national campaign.Here are a few print executions.

• US Army
• design