Nissan Juke, an animated microsite featuring a new turbo, AWD sport-cross vehicle at home in its urban environs. Developed clickthroughs/ wireframes through site launch while at CM.

• CM
• art direction
• UI

In the next couple years, smokers wont know what it was like to have lit up in a pub, any more than they've actually laid eyes on a real cowboy. To instill pride back into the alienated smoking set, we developed a cadre of activities and tools to the displaced smoker on the sidewalk. Flirtatious, social groups flocked outside of pubs even on the coldest winter nights. It was time to own the sidewalk— by celebrating the outside as in.

• PMI
• art direction
• design

/Destination/ is an exclusive "brand-society" seeded to accompany a new blend of menthol product launched in the E.U. Utilizing mobile phones as 'the third screen', this product launch focused on exposing consumers to social, sensorial interactions with 'refreshment'. Qr-codes were used on Fiat Pandas as an alternate to standard out of home advertising.

• PMI
• art direction

Launch page showcasing the new partnership between Lance Armstrong and Nissan. First phase was to drive Lance's 2.3 million fans on Twitter and 1.6 on Facebook to the site, showcasing exclusive interviews, as well as serving as a home for spots by Chiat/Day. Site functionality allows one to attend Nissan/Lance dates across the country, explore Nissan's MastertheShift.com events, and to opt-in to win a LEAF though Facebook Open Graph functionality.

• Nissan
• art direction
• UI

CinemaNow is BestBuy's new subscription-less, on-demand streaming movie service, through a partnership with Roxio. Soon to be replaced with by a licensed API/ SDk for hardware devices sold at BestBuy (xbox, LG, Samsung), and built into the BestBuy site.
New business at Critical Mass.

• CM
• art direction
• UI

projectWIDES was an alternate reality game (ARG), seeded in Mexico City, to blur the line between brand and consumer interactions. Utilizing a SMS /call center/ to send mobile texts back and forth to participants— players were able to chat with five different 'personas' through web and mobile media, and follow them through the city through real events. WIDES created scripted scenarios which took place in real-time, and evolved according to participants' responses.

• PMI
• art direction
• design

A music web program launched in Switzerland during the Montreux Jazz festival. MP3 downloads from a pool of 120 artists hand-picked back from SXSW were available for download when a consumer entered a pack code. Consumers then had the ability to upload their own music tracks to be distributed and voted on socially on the MusicUnheard website. Pop-up listening lounges and kiosks at retail and clubs as well as mobile sites allowed consumers to stream and download tracks. The top three artist tracks submitted on the site were booked to play on the festival stage.

• PMI Swiss
• art direction
• music A&R

Ever wanted to harpoon poachers from helicopters piloted by circus clowns?
Skydive into a volcano, while strapped into a '71 Dodge Hemi 'Cuda?
Participant's wildest dreams could become a reality, with this Dream Big promotion.

• PMI
• design
• art direction

Indie rock and lifestyle magazine designed to be distributed in four different metropoli. Headliner was concepted as a means to promote sponsored international music festivals, while promoting and enabling local acts to win a gig onstage at the Montreux Jazz Festival.

• PMI
• art direction
• music A&R

I worked new business on the Army account for six months as a designer. I napped on the floor a lot and packed clothes for a.m. meetings. Well worth playing a part in the design of a long-running, national campaign.
Here are a few print executions.

• US Army
• design