Connection outdoor and retail ads—

One pack code equaled five minutes of complimentary talktime.

Gold Connection—

The mobile phone is no longer just an accessory, but an extension of the individual.
The more talking you do though, the more mobi minutes add up.

Gold Connection offered a solution for social smokers. For every qr-code photographed, or product purchased,
they could receive five free minutes of connection time through their mobile provider in Switzerland for use over six months.

Connection pack and insert—

contained participation codes and a QRcode linking to the website.

Mechanism:

Every pack promoted free connection time. To redeem it, consumer's needed to visit
www.goldconnection.ch or had to simply take a picture of the pack’s QR code with their mobile phone.

At the website, the special code included in the pack was entered, and after registration and age verification, consumers could keep track
of how many minutes they had collected. Five free minutes were credited to the consumer's monthly mobile bill per code entered.
Results? The client was able to reward social smokers interested in technology for both its functional value and as a status symbol.

Connection microsite—

explained program to consumers; offering a mobile minutes log and premium offers.

Pop-up lounge invites—

Distributed by brand ambassadors at nightclubs with premiums.

Connect projection wall—

SMS enabled LED wall installation was concepted to let consumers connect with one another. The Connect phone, bluetooth watch, USB lighter, and One-handed tumbler were also displayed.

Connect collection—

A mobilites cache designed for the well-connected. These premiums were concepted as giveaways for the Swiss market, available at lounge events, as well as on the microsite for purchase with pack codes.