Outdoor, viral teasers and scrolling shelter ads—

We cut the 'DB' viral logo into look-alike object of desire advertisements for a seeded launch.

Win the chance to live the experience of a lifetime.

If you can dream it, you can do it. Opportunity and adventure from Marlboro.

Website—

How do you Dream Big?—

For consumers, Dreaming Big should be a process of discovery.
It has to feel very nearly limitless to consumers, but be logistically feasible to execute for the client.

Most people don’t immediately know what their ‘dream experience’ would be —
they need to consider options, directions and possibilities that fit their desires and personalities.
So, we built a set of mechanics that help them do just that— to create thousands of possible dream experiences out of what are, essentially, 5 trips.
•From a set of 50 words, consumers choose 5 words that reflect things they've dreamt of doing, or attributes of their fantasy experience.
•Once they’ve selected their combination of words — their customized Dream Big adventure is revealed.
•Participants get to see where the dream will take them on the website after using the dream generator.
•If the adventure isn’t quite what they had in mind, they can pick a different set of words, until they are satisfied with the result,
then submit them for a chance to win.

Mobile—