From sucking snot through a tube, to sitting through the world's worst grade school band— parents will do anything for their kids. So when NHTSA found out 90% of parents didn't know when to move them into the right safety seat, it was time for a reminder.

To ask them to check, we reminded parents about all the gross, depreciating, selfless things they do for their children, and told them how easy it was in comparison to check and see that they were in the right seat.