Sustainability briefs are tricky— especially when you're known for selling big plastic boxes. They can generally suck, too by not generating any action. But when the 'Built For Generations' campaign was launched, Yeti finally had permission to speak up on sustainability, and suggest an easy, actionable change.

Since a YETI can outlive anything, except it’s usefulness— we asked the planet to simply replace single use plastics with long lasting gear— so they could pass down a solution, instead of a problem.