It’s easy to lose moments vs get lost in them when you’re on your phone. The next-gen Ray-Ban glasses let users listen to music, make calls, take photos & videos, livestream to friends, and explore the world around them with AI— all with their phones in their pockets, and their eyes back on the world.

We wanted to demo how our glasses empower users to be all in on life again. But we realized first, we had to teach the rest of the world all the things our new tech could let them do.