In 2022 Zuck bet big on the metaverse. Like, change the name of ‘Facebook’ to ‘Meta’, big. With the public and Wall Street wondering why his avatar looked like a legless Lego after 26 billion dollars was spent, we were briefed to help quickly set the record straight.

Working with futurist David Slade (Black Mirror), our team developed a design system and art direction across all platforms to provide clarity and feeling to what Meta's vision for the near future was. With yes, legs.