'Better Day'

forPapa John's

The BIG Comeback.

Rebrand, TV, Social.

It's like, really hard to make people not love pizza. Until sweaty founder and racist jackass John Schatter said, 'hold my beer.'

When he was fired from his own company, the board realized they needed huge changes to be made for both brand & culutre. So, we invited the largest, lifelong fan of Papa Johns pizza we could find to replace the disgraced founder— making Shaq an actual board member and owner/ operator, to prove that there was a 'Better Day' in the works.

Spots Directed By—

Amir Fahrang

'Better Day'

'Delivering Change'

When Papa Johns wanted to launch a pie with Shaq's name on it, and a cornball spot to go with it— we pitched this charitable activation directly to Shaq, instead. It generated 6 million dollars for financial relief for families in Atlanta affected by the pandemic shutdowns and has continued to raise over $15 million for families since 2021.

The Big Change

Results

The campaign helped turn sales around immediately, pushing the biggest sales day in history within eight weeks, double-digit growth, and a record stock price two quarters after launch.