Writeable Wrappers
Handed the usual back to school brief, we created a product innovation instead— so parents could send love & support to their kids at school, when they needed it most. We then partnered to extend the same support to all children, with customizable messages in braille, sensorial fabric, and even packaging that could play back an audio-recording. The innovation & campaign led to double digit growth YOYs x3 and three Gold Effies.
Product Innovation, TVC, Social.
Directed By—
Recognition:
Our Publicis team then partnered with Autism Speaks and the National Federation for the Blind to extended writeable wrappers for all children — braille, sensorial fabric, even a custom audio-recording container which worked the same as the original hand-written notes.
