The S10 has the world’s first infinity screen. To capture the immersive feeling for the global launch, our AOR team oversaw the direction of the launch identity & design for the Samsung Unpacked event, as well as out of home and display.

Working alongside Turner Duckworth, we teased a series of static and moving product imagery that began within the confines of the screen, spilling freely into their surroundings.

OOH, OLV, RETAIL, .COM