'PAPA JOHNS SOCIAL'

forPAPA JOHNS

Less Cheese, More Clout

Several season flip of client social strat from relying on non-conversational social featuring the same old food promo cutdowns, to an activation centric world embracing pizza and cultural moments— strategically elevating influencers who were already living in the Papa Johns universe— from fanatics to actual Papa John’s employees.



Results—

+7.5B earned

— 'PAPA JOHNS X DORITOS' —

Cool Ranch cheetle X PapaJohn's Papadia? Who the hell comes up with this stuff?
To launch the new flavor bomb collab we seeded over 20 conflicting narratives to big and small influencers alike —
telling each of them that THEY came up with the idea for the Doritos Cool Ranch Papadia. Then we let them fight about it.

— 'PAPA JOHNS X TNT BASKETBALL' —

How to be completely stuffed, but still be really fast when you cant take you eyes off the screen for a month?
To let basketball ad pizza fans know 'we got them' for Final Four— The Epic Stuffed Chair let fans drive from their couch to their door in record time to grab their Stuffed Crust pizza deliveries as fast as possible during the month of March.
All you had to do to win one was film yourself doing some Epic Stuffs, Dunks, or bank-shots from your chair at home during the Final Four to win.

— 'PAPA JOHNS X SOCIAL' —