“Little snail. Inch by inch. Climb Mount Fuji!”

While working with 72& Sunny AMS, Samsung had produced arguably two of the best surf spots ever. In fact, surf rags called one of them the best surf spot ever made.

For the third and final spot, we intertwined the paths of two unlikely champions as they braved the distance, in an attempt to belong to something bigger than themselves.

Results?
The Surf blog 'The Inertia' then asked, "Did Samsung Just One-Up Itself with the Next Great Surfing Commercial?"