For the reveal of the latest Galaxy and the new partnership with Oculus, Samsung wanted to make a splash with all of the ‘impossible’ that their new tech was about to change. But here’s the thing about innovation that actually changes lives — people have a funny way of forgetting what was 'impossible' in the first place. There's just suddenly a new normal.

So for the World Mobile Congress opener, instead of hyping another spinning phone, we pulled the brand back down to the terra for some feels.

Track by The Beatles. Cover by Rufus Wainright.