The Waiting Game
Like Cheeze-It, people are obsessed with cheese. So we decided to find out who was the most obsessed, by irresponsibly planning a contest that ran way, wayyy longer to end than anyone expected— like the longest Facebook live stream ever long.
We partnered with Funny or Die for production and talent and wrote about 66 bits, torture tests and challenges spanning eight weeks, around the clock.
Facebook, Social, OLV.
Rewarding the Obscenely Dedicated.
Watching around the clock to win wasn't very easy on our fans, so we helped them along the way— sending a cleaning service to Karen Burke's apartment in Ann Arbor, and an inflatable wife to Eric Young— one was too busy watching to clean their apartment, and the other said he cancelled his hot date.
“What the hell are we supposed to be watching and for how long?”
“I'm the only person watching a janitor pick-pocketing a wheel of cheese on the entire internet on Friday night."